Okay, okay, so maybe you don’t snore. Most people think they don’t. But you’ll see what I’m talking about…

Welcome back to my blog.. I’m excited to be writing this blog post today. I’m going to talk about something that has truly revolutionised my business and it can for you too. In fact, the information I’m going to share with you could actually transform your marketing success.

I’m aware of how “hypey” that sounds, and I admit that its a bold claim. But I know you’re going to love what I have to share with you today, if you put it into practise.

I want to talk about traffic (which you probably guessed from the blog title). In talking to friends, colleagues and students, the one thing that I hear again and again is that driving consistent, regular traffic is the major stumbling block that people face in their online business. And it used to be in mine.. and then I learnt how to be “smart” around traffic. In this blog post, I wanna teach you to be smartaround traffic too.around traffic too

Let’s assume that you have yourself a selected niche… a topic, subject or group of customers that you’re going to market to. They’re hungry and ready to buy. They have a need for information and you’re going to give it to them. After-all that’s probably the number 1 requirement in any online business. They are the folks who are going to be handing you shed-loads of dosh in exchange for your products.

Next you create a product and a fancy looking sales page with graphics, bells and whistles. It looks great and its bound to sell. Now you just have the biggest hurdle of all. Getting traffic to that website. After all.. no matter how INCREDIBLE your product and sales funnel is, without traffic you’re going to struggle to make sales.

But that shouldn’t be a problem. I mean, there are SO many ways to drive traffic, right?

I mean just think about:

- JV Partners and Affiliates:
- Article Marketing:
- Forum Marketing:
- Blog Commenting:
- Twitter:
- Ad Swaps:
- PPC
- Social Bookmarking
- Search Engine Optimisation

And the list goes on (and on and on and on and on…). In fact there are FAR to many traffic generation techniques for me to list here. But there is one HUGE problem, which makes all of this so damned hard…

WHO has the time to master ALL of these different traffic methods – and get them to work smoothly together as one engine? Certainly not me, I’m too busy doing other important things within my business.

So, here I plan to offer you an alternative. The chance to put all of your traffic struggles behind you and automate the processes described above.

Well, perhaps “automate” is the wrong word. What I really mean is to “delegate”. I began doing this recently and it’s really paid off within my business. If you have any form of product up and running, and you want to try running traffic then you should seriously try this out.

I am, of course, referring to outsourcing. I’m aware that outsourcing is a scary word, especially when you’re still pretty new. It’s really easy to think that its unaffordable and difficult. But honestly, in this context, it isn’t.

So here’s the plan. First of all, familiarise yourself with the process of outsourcing. Essentially you go to an outsourcing side like Odesk.com, Guru.com or Elance.com and post a “job”. It’s just a job description, explaining exactly what you’re looking for people to do for you.

After that, people can begin “bidding” for the job.. they place official quotes, through the sites’ system and you can send e-mail correspondance to make sure that everyone is “on the same page” as far as the job is concerned. Once you’ve selected a bid you can then begin working with that person.

Now normally, these would be for one-off jobs like web design, writing a sales letter, designing an eCover, etc. But no one is stopping you from recruiting someone for on-going services like traffic driving. So here’s the plan:

Go onto one of the aforementioned sites (I prefer elance.com or Guru.com best), register (FREE!) and post a job. Explain what will be required, in as much detail as possible and then offer (for example) an 8 hour contract (with the possibility of a 40 hour rolling contract afterwards). Again, fit the timings of it all to suit you and your budget.

You’ll be amazed as you watch the quotes roll in. I have found good workers who are happy to work for as little as $5 per hour, doing solid work such as article writing/submission, forum posting, blog commenting and much more…

Once you have selected an appropriate candidate then give them explicit instructions explaining exactly what they should do, how long they should spend doing it and give them a worksheet to fill in and e-mail to you afterwards with links to everything they have done. If you’re impressed with their work after 8 hours, then give them a 40 hour contract (or whateer you can afford) to do the same thing.

Seriously.. once I started outsourcing my traffic, I’ve never looked back.

Enjoy and prosper….
Marc

P.S. If you want to see a video which explains how to go about this in a slightly more organised fashion… click here.