WARNING – This Blog Post Contains An INSANELY Valuable Free Gift
(With No Opt-In)!!

Guess what! It’s FRIDAY!! My favourite day of the week I reckon… especially because in about half an hour I’ll be off out with my girlfriend Rachel and my appointed sister, Fran for a night out “on the tiles” in Sheffield City Centre. Always a cracking good night with plenty of alcohol, drink and… booze. Or as the french call it… ‘Le Booze’.

The Yorkshire lot know how to have a good night, it seems, even if they talk damn funny. Still, nobody is perfect, eh.

Anyway, before I toddle off and stick my gladrags on (I mean ’stick’ in a purely metaphorical sense, don’t go calling no fire brigade to free me), I wanted to call by and give you a present.

“Ooh that Marc Milburn’s a generous chap, isn’t he Harold?”

I know I am, its a curse!

(Moving on…) One of the brightest young British talents in Internet Marketing is Manchester’s very own shining star, Lee McIntyre (mines a Budweiser, Lee! :-p). I’ve followed Lee’s career closely over the last couple of years and been astonished to see his rapid rise to remarkable success. (I love alliteration). His office is based up near me now, in Newcastle, in fact.

Well… Lee has given me back-door access to a very special report called “Profit 13 Ways”. Although the title may not give it away (:-|) it teaches 13 ways to increase your profits faster than David Hasselhoff’s hands wrap themselves around a brandy.

Sounds useful?  Course it does. Even if you just employ ONE of the “bakers-dozen” of techniques then you’ll see your profits soar! They are all simple but outrageously effective and will transform your business.

Let’s face it, we’re all on the hunt for ways to increase our revenue and I’m gonna slap you across the face with 13 of them in the form of this handy PDF report!

Here’s the best bit… you don’t even have to mess about “opting in” or giving me any of your details.. just hit the slightly download link below and its yours!!

>>>DOWNLOAD NOW<<<

(Right Click And Select “Save Link As” or “Save As”)

Don’t forget to leave me a little comment to stroke my little red ego a bit

That’s all for now…
Marc!!

P.S. Check out the new “header image” at the top of my blog too, what d’ya think?

There’s a common saying in Internet Marketing.. you’ll have heard it regularly. It says that “the money is in the list”. Unfortunately that isn’t strictly true. In truth, the money is in our customers pockets until they decide to part with it. So technically, customers are the most important part of our online business. Buying, money-ready customers are the only cog in our business which CANNOT be removed!

So, it’s really important that we take care of them as best as we possibly can. We need to keep them satisfied, whatever this takes! One disgruntled customer will be able to ruin your internet reputation faster than you can imagine, and you’ll need 1,000 raving fans to begin reversing the damage. The nature of the internet (and media outlets in general) is such that bad news travels FAST and praise takes time.

How do we keep customers happy? Well here’s a few ways to get you started:

1. Underpromise and Overdeliver

Make sure that your products/services, whether they are free or paid, provide much more value that you promised. It’s a great way to get people on your side and raving about you. There’s a couple of aspects to this:

- Firstly make sure that your products are actually of a high quality. I know it sounds ridiculous but I’ve heard many marketers say “Oh, it’s OK.. they’ll like it. And nobody asks for their money back anyway!”. PLEASE don’t take this attitude. You should never release ANYTHING that you wouldn’t be delighted to buy yourself!

- There’s a great way to increase your “over-delivery”. I like to write a sales letter for my products and then take a few things out of the copy. This way the product is sure to contain more than they expect, giving them a really nice surprise upon purchasing the product! It’s simple, takes a few minutes to implement.

2. Refund With A SMILE

If you’ve been selling online for any length of time, then chances are you’ll have sold something and had someone ask for a refund. It’s inevitable and impossible to avoid. None of us are perfect enough to give everyone exactly what they want. Our products won’t be for everyone and there will always be those who simply wanted to nosey at what you are offering.

Unfortunately there’s no way that we can know who is just out for a free ride and who is genuinely disgruntled with our products. But, assuming that the refund rate is LOW, we can guess that its the person, not the product. So, refunds are the nature of the internet marketing beast. Please don’t argue it out, just refund. It isn’t worth your time, hassle or reputation to cause problems. You never know who the person on the other side of the battle is, or how powerful they could be. Information products don’t cost you anything so refunding is definately the most painless option. Simple as that.

3. Keeping On Top Of It…

As your customer base grows, so does your potential for problems. The more people that you have buying from you, the more problems, refund requests and queries you’re going to get. So it’s important that you keep on top of it. Nothing annoys customers more than having their “cries for help” ignored. And this is hard.

I’ve found this recently as my business has grown to the next level. I always vowed that I would always run my “support” by myself. There wouldn’t be a support team, it seemed impersonal. I wanted to handle all support queries myself, by personal e-mail. I’ve quickly realised that this simply isn’t possible. No inbox solution in the world is powerful enough to keep you on top of your support queries, however many you get!

So.. I’ve had to go back on my word and employ the services of a help desk solution. And guess what? I should have done it in the first place! Because now its harder than ever. I’ve given myself a lot of extra work because I have to move over to the support desk and make sure that everyone knows that e-mailing me personally for support issues won’t get a reply. Instead, they have to go direct to my help desk. It isn’t fully set up yet, but is mostly functional at: www.MarcMilburn.com/Support.

I STRONGLY suggest that you get your support desks up and running FAST. If you expect/desire your business to grow, then it will be necessary. So you might as well get off on the right foot, start as you mean to go on and set it up now. Even if you can’t afford support staff yet, at least handle help queries through a formal system.

But which helpdesk? Well I’ve played with a few as I was getting myself up and running. Most marketers, including my mentor Alex Jeffreys, use Kayako. It’s a smart solution which allows user registration for submitting tickets plus a knowledgebase of FAQ answers.

But then I discovered the FREE solution Hesk (that’s NOT an affiliate link by the way.. I’m NOT on commission – just giving you my personal recommendation!). Hesk is a simple piece of software. Just upload it to your server, configure it to a simple database and you’re ready to go. It’s fully customisable with a bit of playing around. Your customers can submit a support ticket which can be accessed and answered by multiple staff members. You can create unlimited staff member accounts with different levels of access and different permissions. You can even programme canned responses to answer questions that you are asked frequently. Oh and it has a knowledgebase function too. Users can’t register to become a member of the support desk, they have to enter their name and e-mail everytime they submit a new support ticket, but I prefer it that way.

Oh and the best bit about Hesk? It’s FREE! As long as you don’t mind having the (very small) credit displayed at the bottom with a link to the Hesk website. Or you can pay the very reasonable $39.95 if you wish to remove the credit. I think it’s a bargain though! I’m going to do so as soon as I’ve finished setting it up. I like to support good work like this.

That’s all for today.. a simple recommendation. Keep your customers happy and they’ll keep your bank account happy for a very long time. I’ve discussed the top 3 ways to do it in this blog post. I suggest you get started today!

Don’t forget to comment with your thoughts/ideas……

WOW! What a whirlwind weekend I’ve just had!

Today was the final day of Alex Jeffreys’ oustanding internet marketing workshop in Las Vegas. It’s been tiring but amazing. Met so many wonderful people and learned so much! I’m just about to head back to the bar to drink LOTS of beer!!

Before I do… I have to tell you something special.

I am SO excited to announce that John Thornhill has JUST opened the doors to his 2010 Marketing Masterclass. This INCREDIBLE course (almost 9 months long) sells out EVERY year and catapults an incredible array of internet marketing talent onto the scene. John Thornhill is like Midas… every student he works with turns to GOLD!

Anyway.. I’ve just put together a truly BONKERS bonus package worth $5679  for anyone who registers for John’s masterclass THROUGH MY AFFILIATE LINK. I’ll even send a $100 payment to your PayPal account!

You can read full details of everything I’m offering here: http://www.MarcMilburn.com/John, but please note…this exclusive bonus is only available to the first 5 people who order through my affiliate link.

So take a look and I’ll speak to you soon!

Marc!

P.S. This bonus is SO personal that I really can only offer it to the first 5 people to take action. This is going to go fast… possibly even within a day or an hour!

===> http://www.MarcMilburn.com/John

Hey!

It’s been a few days since I’ve been able to make a post here because I’ve recently arrived in LAS VEGAS!! Whoop!

That’s right.. I’m out here for Alex Jeffreys’ workshop which is taking place in a couple of days. Real excited for that, I can tell you! I’ve decided to make a week of it though and get to see some shows and stuff while I’m here. It’s my first time in Vegas and damn, is this place cool!

Anyway… on Monday I’ll get you some video updates from Alex’s workshop but BEFORE we do that I have some VERY important video training for you. It’s totally free – no opt-in required or anything. It’s just to thank you for following my blog, and I’m convinced that it’ll change the way you see your business.

Don’t forget to leave me a comment and tell me what you think………..

Enjoy!

Marc

Hey everyone and welcome…

It’s a brand new, exciting and a tiny-bit sexy look for the Marc Milburn blog!! It’s been a long time but we’ve finally got round to sorting it out. I decided that for the New Year it was time for a new look!

So over the coming weeks and months you can look forward to seeing a fabulous host of new content surrounding you here teaching my favourite tips, hints and tricks of Internet Marketing.

In other words, this is the second ‘first post’ on the blog.. and I promise to keep it updated on a MUCH more regular basis this time.. pinky promise!

Don’t forget to subscribe to the RRS feed using the beautiful tangerine-headed option towards the top right of the page.. that way you’ll always be among the first to hear ‘the goss’ when I introduce some new posts to the blog!

That’s all for now.. I’ll be back in a couple of days with the first ‘propa’ post on the new blog. Don’t forget to leave your comments and let me know what you think of the new-look.. or anything else!!

To OUR Internet Marketing Success (Together!)
Marc Milburn!

P.S. Don’t forget… I write these blog posts for YOU as my readers. So leave me a comment and tell me what YOU want me to talk about! I’m certainly not one of the “Gurus” yet, but I’ve been in this game for about 6 years, and I’ve picked up some knowledge in my time. I’ll always do my best to help where I can.

What do YOU want me to teach you in 2010?